Casino & Sportsbook Advertiser

Enable more Users with Admill Media Buying Operations

Why Admill

Admill has 30+ years Digital Advertising and 15+ years gambling industry experience. With this experience, we help our customers to unlock their potential for existing non-converted users, retential potential users and new users for all the markets like JP, KR, IN, VN, DACH, CA, AUS, LATAM and many more. We always work based on Behavioral Data & Technology focus and looking forward to unlock potentials for our partners.

Challenges

Advertiser was looking for solutions to increase conversion rate of existing website visitors and also bringing new high value conversions from a new source beside Affiliates.

Solution

Admill partnership and it’s technology has made it possible to set advanced retargeting scenarios to increase existing user %COV. We also set additional strategies for already deposited users to increase user retention and higher NGR per user. Also we heavily invested on client’s focus market JP and BR to bring new users. This was behavioral data based strategy to target only users who have interest in Crypto Money Investments. Also, we set retargeting strategies for users who engaged the ads but has not deposited yet. We aimed to increase high value user base on the website and push them with retargeting strategies to deposit and re-deposit.

% 0
Increase on User Retention Rate
% 0
Monthly Unique Visitor to Deposit Rate
% 0
Increase on Target Group NGR
% 0
Increase on Total FTD Amount

We were looking for an 360 degree solution to increase our digital efficiency. Admill team and it’s technology helped us to reach what we aim, in a 3 months period. We still have a way to go, but this is definitely a significant step on right direction.

Marketing Manager