Canadian Casino Advertiser

Unlock Safari and Firefox users for Data Targeting and Retargeting

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Why Admill

Admill has 30+ years Digital Advertising and 15+ years gambling industry experience. With this experience, we help our customers to unlock their potential for existing non-converted users, retential potential users and new users for all the markets like JP, DACH, CA, AUS, LATAM and many more. We always work based on Behavioral Data & Technology focus and looking forward to unlock potentials for our partners.

Challenges

As Safari & Firefox environments do not support third-party cookies, the Casino advertiser had difficulties to reach their potential audiences. The main challenge for them was to be able to activate retargeting on cookieless browsers which have significant impact on their business in terms of conversions. The aim was to find a solution to achieve the reach and conversion results in cookieless environments.

Solution

Admill partnership and it’s technology has made possible to re-activate Safari and Firefox audiences, where third-party data ID is no longer supported. With this partnership Casino Advertiser started to to deliver effective outcomes in terms of conversions. Line Items activated with technology showed significant increase on conversions in their retargeting campaigns compared to the previous periods.

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Accurate Frequency Capping
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Increase on Total Reach of IOS & Safari Users
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Increase Deposit Volume (FTD & Recurring)
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Increase on Target Group %COV

We already had a good cooperation with Admill team for media buying and new user acqusition operations. However, despite we know cookie problems for Safari environment, unlocking our user base potential there was something we were not aware and capable until their offering. This is why we are very happy to be part of this case, cooperation and results.

Head of Media Buying & User Acqusition